Guzu provides a service where consumers recycle their their used and unwanted electronics for cash. Guzu's fast & easy service is not only good for the environment; it provides a relief for consumers who are tired of dealing with the hassles of selling gadgets on auction sites.


By using the form of a capital ‘G’ to create an abstract leaf logo mark, it represents the company’s green thumb and innovative business. The mixture of roundness and sharp corners give the logo a technologic and open feeling. 


My Role: Art Direction, Rebranding, Logo Design, RESPONSIVE DESIGN
STudio: Freelance