Base

Base is redefining the CRM experience with it’s next-generation sales platform for leading sales teams. I provided them with a rebranding strategy to reflect their brand values and mission. The logo mark is inspired by the definition of "base," a conceptual structure or entity on which something draws or depends on. The modern, clean and fresh look allows Base to stand out from their competitors as a trustworthy and professional brand.

Roles

Rebranding
Digital & Print
Art Direction
 

Company

Base